Claire Novak’s most recent article has stirred up some controversy in the racing blogosphere. Novak writes for the racing section of ESPN.com, the website of the world’s largest sports network.
One of the critical responses was by Ed DeRosa, usually one of the better turf writers. I strongly disagree with most of his article for reasons discussed there, but it’s one of the minor arguments he brought up (one I didn’t respond to on his site) which keeps coming back to my mind.
Novak’s argument for questioning the sportsmanship of Jess Jackson was, among other things, this:
To which DeRosa responded:
Sorry racing press, the mainstream media isn’t in the habit of reading NYRA workout summaries, or studying the subtleties of the workout patterns of the nation’s Top 50 trainers. They won’t get into that habit either. ESPN is, however, in the habit of picking the sports they deem most marketable, and sports that don’t offer information aren’t marketable.
Jackson, the man who said he bought Rachel Alexandra to broaden racing's appeal, knows that. Kendall-Jackson wine bottles include information as to the appellation, grape composition, taste characteristics etc.. Why? Because customers are unlikely to buy a blank bottle for 25$, that’s why. TV networks are in exactly the same position. As long as they have a dozen sporting events offering press kits, full access and all kinds of help, they would be stupid to instead reserve a timeslot for a sport whose protagonists don’t think they need to cooperate. No manager in his right mind will choose to broadcast races that could end up being interesting, or not; one's they don't know how to promote until three days before the event.
In other sports, locker room access is a given, any development will immediately spawn a press release. In racing, you get a post-race interview with some winning horseman with a history, who snots out a few cryptic comments about “considering five or six options for the horse’s next start”. And of course: “We want to do the best by the horse! Currently our filly thinks the Woodward purse is 500K too low”.
(Although the image on top is by a South African producer actually called “Blank Bottle”, the bottle isn’t actually blank. The pictured example is a Shiraz with 2% Viognier; from the Paarl Mountains, and characterized by “intense fruit and complexity”, according to the producer.)
One of the critical responses was by Ed DeRosa, usually one of the better turf writers. I strongly disagree with most of his article for reasons discussed there, but it’s one of the minor arguments he brought up (one I didn’t respond to on his site) which keeps coming back to my mind.
Novak’s argument for questioning the sportsmanship of Jess Jackson was, among other things, this:
“the completely ridiculous fact that reporters (and the public) had to wait for the overnight to come out to discover she would not be starting in Saturday's Alabama, one of five races listed as "under consideration" by her connections. [...] Enough cat-and-mouse. Set a date for a press conference, make up your mind, and make the announcement. That's what a true sportsman would do.”
To which DeRosa responded:
“Some have lamented that neither Jackson nor trainer Steve Asmussen publicly stated that Rachel Alexandra would not enter the Alabama Stakes, but her workout pattern clearly indicated that she would not be racing this week. For Asmussen, an easy work back followed by a bullet means a race is at least another week away. John Scheinman of the NYRA press office and trainer Mark Hennig both noticed that, so it's not like deciphering Asmussen's moves required possession of the Rosetta Stone or an advanced degree in reading tea leaves.”It’s a revealing statement, and a representative one, I fear. If people in the racing media actually think like this, it explains a lot.
Sorry racing press, the mainstream media isn’t in the habit of reading NYRA workout summaries, or studying the subtleties of the workout patterns of the nation’s Top 50 trainers. They won’t get into that habit either. ESPN is, however, in the habit of picking the sports they deem most marketable, and sports that don’t offer information aren’t marketable.
Jackson, the man who said he bought Rachel Alexandra to broaden racing's appeal, knows that. Kendall-Jackson wine bottles include information as to the appellation, grape composition, taste characteristics etc.. Why? Because customers are unlikely to buy a blank bottle for 25$, that’s why. TV networks are in exactly the same position. As long as they have a dozen sporting events offering press kits, full access and all kinds of help, they would be stupid to instead reserve a timeslot for a sport whose protagonists don’t think they need to cooperate. No manager in his right mind will choose to broadcast races that could end up being interesting, or not; one's they don't know how to promote until three days before the event.
In other sports, locker room access is a given, any development will immediately spawn a press release. In racing, you get a post-race interview with some winning horseman with a history, who snots out a few cryptic comments about “considering five or six options for the horse’s next start”. And of course: “We want to do the best by the horse! Currently our filly thinks the Woodward purse is 500K too low”.
(Although the image on top is by a South African producer actually called “Blank Bottle”, the bottle isn’t actually blank. The pictured example is a Shiraz with 2% Viognier; from the Paarl Mountains, and characterized by “intense fruit and complexity”, according to the producer.)